DENVER, Feb. 22, 2012 /PRNewswire/ — bieMEDIA (www.biemedia.com), an online marketing and media solutions company, today announced that Mike Osborne, chief operating officer, has been appointed to Mobile Acuity’s (www.mobileacuity.com) Board of Directors effective February 1, 2012. Mobile Acuity is a leading technology company enabling interactive brand marketing campaigns using its Mobile Visual Interactivity™ platform. Osborne will serve as chairman of the audit committee.

“Mobile Acuity is taking customer interaction and engagement to new levels with mobile visual search,” said Mr. Osborne. “I am very excited to be joining the Board of such an innovative company as we evolve from bar codes and QR codes to mobile visual search as the industry standard for connecting customers with brands and products.”

Mr. Osborne has more than 20 years of technology management experience. Prior to joining bieMEDIA, Mr. Osborne founded OmniWerks Consulting Services, which focused on developing operational excellence at technology and communications companies. He also held several global operations roles in telecommunications and hospitality, led the development and deployment of competitive cable systems, as well as held leadership positions in product development and management at companies including iBAHN and Level 3 Communications.

Mobile Acuity’s Executive Chairman Chris Wade welcomed the appointment, stating: “The company will benefit from Mr. Osborne’s considerable international business experience and further it will drive the significant synergies in developing customer engagement solutions using Mobile Acuity’s Mobile Visual Search technology and bieMedia’s world class viral digital content solutions.”

This Board appointment follows bieMEDIA’s recent investment in Mobile Acuity making it the company’s largest shareholder, announced in January 2012. The investment underscores bieMEDIA’s belief that mobile visual search or “point and shoot” technology, which allows consumers to point at the product or advertisement, shoot a picture and receive information or option to purchase the product on demand, will emerge as the game-changer in mobile marketing and m-commerce. In fact, global retailer Tesco PLC has committed to working in partnership with Mobile Acuity to trial its mobile visual search application to further improve mobile discovery in-store, at point of sale and while on-the-go.

About bieMEDIA

For the past 20 years, bieMEDIA has revolutionized its clients’ brands online. Headquartered in Denver, Colorado, with offices in New York and Paris, the online marketing and media solutions company is a single-source partner for the delivery of every online marketing solution necessary for businesses to be successful in today’s rapidly evolving digital landscape.

With its full suite of turn-key solutions for video, web and mobile production, distribution, hosting/CDN, video platform technology, metrics and performance analytics, website creation, mobile websites, social forum profile fulfillments and account management system solutions, bieMEDIA is continuously innovating and driving real engagement opportunities and maximum impact for its clients. For more information, visit www.biemedia.com.

bieMEDIA, an online marketing and media solutions company, is predicting the end of the QR Code. The short-lived and soon-to-be-antiquated “Quick Response” codes will be replaced with mobile visual search, which provides consumers with faster, more convenient and compelling, interactive marketing experiences.

Cementing its commitment to this technology, bieMEDIA has made a significant investment in Edinburgh, Scotland-based Mobile Acuity, the leader in mobile visual search applications for retailers and interactive campaigns using Visual Interactivity™ for brands and agencies. This transaction, which makes bieMEDIA Mobile Acuity’s largest shareholder, adds a host of new mobile visual search capabilities to bieMEDIA’s suite of technical marketing solutions for video, web and mobile, and will provide even more touch points for consumers to be engaged with brands and products.

“QR Codes were introduced as a quick extension to modernize the bar code,” says bieMEDIA CEO Jon Barocas. “The issue is that these ‘squares’ take up valuable real estate on a business’ marketing collateral or even act as an eye sore to the storefront. With our investment in Mobile Acuity, we’re able to get straight to the point – just point at the product, shoot a picture and you’ll receive all the information you’re looking for and even be able to buy the product on the spot. Coupled with bieMEDIA’s extensive video experience, we’re now able to offer a new, more interactive and engaging experience.”

Mobile “Point, Shoot, Buy” In Action

Global retailer Tesco PLC has committed to working in partnership with Mobile Acuity to trial its mobile visual search application to further improve mobile discovery in-store, at point of sale and while on-the-go. Instead of scanning a barcode, consumers will be able to simply point their mobile phone camera at products to add automatically to their basket, or get further information prior to making a purchase decision.

This new mobile shopping innovation is also in play with a major music retailer, which is using the platform to add visual search capabilities to its products. At the retail store, consumers can use a smartphone to listen to albums in-store at any 7digital mobile listening post and even purchase on demand. Consumers can also buy any albums in the 7digital music catalog on demand, outside of the retail location, such as at a friend’s home, posters, billboards or other visual advertising. With the “Point, Shoot, Buy” approach to mobile commerce, consumers can make purchases anytime or anywhere the album cover images are visible.

About bieMEDIA

For the past 20 years, bieMEDIA has revolutionized its client’s brands online. Headquartered in Denver, Colorado, with offices in New York and Paris, the online marketing and media solutions company is a single-source partner for the delivery of every online marketing solution necessary for businesses to be successful in today’s rapidly evolving digital landscape.

With its full suite of turn-key solutions for video, web and mobile production, distribution, hosting/CDN, video platform technology, metrics and performance analytics, website creation, mobile websites, social forum profile fulfillments and account management system solutions, bieMEDIA is continuously innovating and driving real engagement opportunities and maximum impact for its clients. For more information, visit www.biemedia.com.